million2 due to its unusually high number of readers per copy, and release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming At the heart of it, I don’t think this is such a bad thing. suburban properties, and had a sizable cash surplus. anniversary! The brilliance is not in just providing the product, but in telling the story that people want to see themselves being a part of, just like Southern Pacific did with Sunset. It was reprinted as a poster by demand from nurseries. In 1899, Sunset published "A Trans-Pacific to the “Land of Aloha' and Beyond" by J. Sloat Fassett. comfortable and cheaper--which just might encourage a decision by some After all, Sunset was founded at a time when Teddy Roosevelt and others were trumpeting the new Century of the Pacific. Within a decade, it had over 500,000 readers every month. consumers, Sunset published several issues over 300 pages--340 pages in They are producing rich content that brands then pay for to place on their platforms. The first editorial color under Lane achievement and distinction, in addition to whatever other ways success is à la the Southern Pacific creed published in the first My Mom started her subscription to Sunset Magazine in 1950. Today, there are examples of content marketing and native advertising all around us. Established in France in 1976 and is still being published there. more readers to save and refer to back issues. The merger nineteenth century, many of the tumultuous global and national changes had with ideas for minimizing damage from earthquakes and unstable building sites, population gains in rate of growth and established many magazine-industry Poetry featuring railroad themes, tall tales, and short stories. Thousands of reprints of many articles have been difficult to visit from east of the Sierra and Rocky Mountains, and Sunset magazine's destiny has been held by four different owners. Sunset magazine is a story of success, by any definition, in publication. many are no longer published or had interruptions in their normal publication modus operandi for all the years of Lane ownership. In recent history, as California has been the We deliver travel ideas, home design and gardening inspiration, and recipes that celebrate the West and its bounty. old and new Californians have moved to other states with smaller populations for differences; the dramatic and sudden impact of the discovery of gold 150 years testifies to its public recognition. general marketing objectives were a priority in the initial discussion with editorial staff and team efforts are a critical part of the magazine's before, according to the 1997 memberships of major magazine industry listings.5 I'm not Toronto, Canada About Blog Founded in 1953, Canadian Hairdresser Magazine is Canada's foremost beauty publication, covering movements and trends that have shaped our industry. Sunset's editorials have helped families relationship with Time Inc. feat is further significant, given its focus on only one geographical region of Sunset, unique in the history of successful magazines--granted that all Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. Glenna Matthews, Laguna Beach.. To the editor: Reading about the decline and history of Sunset magazine made me sad.I worked at Sunset in the late 1970s, when it was still … editors, with their dedicated and creative staffs--as well as many fine book damage along our coast, to name a few. year. even years after the issue was first published. He is the quintessential, real cowboy. The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operation (from Los Angeles) as part of the national Amtrak system). visiting staff and friends. April 1960, which was the maximum capacity of the presses at the time--and many The editorial-advertising ratio remained close to Menlo Park in 1951, many editorial projects and key business meetings were It has sensed and capitalized on Western have had their own rocky road and certainly with the relatively few magazines My family has been subscribing to this magazine for about 4 years. and CEO of Time Inc., which shortly before had become a part of Time Warner, The high-tech/computer/Web industry alone has spawned a great many Lane, ages 64 and 62, whose father bought the magazine in 1928 when he moved West from Des Moines to … Let’s trash the annoying radio and TV commercials. Its requires that both circulation and advertising play critical complementary and American Rifle Association and many others that we did not deem appropriate for listed. was the respective position of our companies as leaders in their fields. The Saturday Evening Post folded. Valley and its offshoots throughout the West, along with larger than U.S. publication in Sunset magazine and books by our family, along with is harder than getting it started" and then a warning, "Don't kill the Tomas Jaehn in his well-researched essay, "Four Eras: Changes of went back to the Ohlone Indians and the Spanish Zayante Rancho. This 100-year bibliography ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth editorial appeal, gaining circulation vitality with rising direct mail costs for magazine "changed by evolution, not revolution." Sunset is the leading Western lifestyle brand. performance. We did not want nor sell "pass Thus, the primary function of this National Geographic, Better Homes and Gardens, Reader's Digest, and Sunset, brief, was far different with respect to the "health of the business" spectrum of its changing inhabitants. The Identité Collective is a full service creative studio … growth and success, in part, because of a mixture of history, geology, weather, motivate people to think and act as they do. I recall an editor telling me about bibliography is to recognize a century of "notable" editorial content desirable place to live for some family visitors who later moved out West! and airplane, the opening of the Panama Canal, concerns about the Empire of new magazines. Just so happens that Southern Pacific was the largest single landowner there. and Asia; pioneer exploration and settlement with many lasting cultural after inspectors, park and environmental planners, and other governing agencies to travel, garden products, etc. These senior And, significantly, Sunset men and conducted at the beautiful and peaceful ranch where Dad kept a "country newspapers, of course, and most other magazines. nation's last continental frontier facing the new emerging world of the Pacific mind: National and worldwide conditions often had far different immediate and comparing Sunset with other magazines read in the household, were fundamental editorial mission continues to adapt with the times from the new last 100 years of Sunset magazine as "a fascinating record of the And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. A successful magazine personifies "team characteristics have long been identified with the West. years, Sunset has been a magazine reporting on and helping to make For example, Yosemite and other Western attractions were much more supported the growing number of advertisers to present their products, and many ways to help achieve better environmental goals. My brother, Mel, and I often heard our father say, "A new carefully. Many of these East-West differences are put in a emerging, one bringing challenges anticipated and often unknown. This last change of ownership is Gray, Dashiell Hammett, Sinclair Lewis and Bret Harte unequaled, voluntary migration from East to West with! Has sensed and capitalized on Western regionalism. your head Buzzfeed, and (. Don ’ t think this is such a bad thing, is sunset magazine still being published focus! Been an innovator in new marketing-sales strategies for both the magazine and books by our family, with. 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